Reply! Announces 2005 Editor's Choice Awards

Leader in Online Automotive and Real Estate Referral Services Selects Best Cars in Overall Consumer Ownership Experience

WALNUT CREEK, CA (August 15, 2005) – Reply! Inc., a leading provider of online services for consumers and performance-based e-marketing solutions, today announced the winners of its first annual Automobile Editor's Choice Awards. Vehicles from BMW, Chevrolet, Nissan and Pontiac were selected for delivering the best overall consumer experience in four award categories. The Editor's Choice awards are one more way Reply! provides help to make life's big purchase decisions easy for consumers.

Reply! evaluated 13 different cars in four different categories, and found four cars worthy of recommendation as best in category. Reply! selected the BMW 330i in the luxury sports sedan category; the Pontiac GTO in the performance coupe category; the Nissan Murano in the family vehicle category; and the Chevrolet Corvette in the sports car category. All cars were selected based primarily on consumer appeal, including the following six evaluation criteria:

"We are proud to accept Reply!'s Editor's Choice Award for Best Family Vehicle for the Nissan Murano," said Erich Marx, senior manager of marketing at Nissan. "Our goal was to develop a best-in-class vehicle that would appeal to the consumer and this award confirms that we have succeeded in making a car that fits a wide range of consumers."

"We have judged these cars based upon criteria that we believe truly represent the total ownership experience," said David Greene, vice president of Reply!'s Automotive Division. "We are proud to present this award to these four vehicles that truly stand out in their categories. This award provides guidance and advice for the vehicles that Reply! believes are truly best in class."

About Reply! Inc.
Reply! is a leading online service that provides free information and advice to consumers looking to purchase and sell car, and helps consumers get great deals by connecting them with local dealerships that sell the car. Reply!'s service attracts millions of visitors every quarter and connects over 400,000 consumers to its network of automotive dealerships nationwide. Visit Reply.com to read the detailed reviews of the winners and runner-ups in each category at: http://www.reply.com/ma/reply/2005_Editors_Choice_Awards/.