Reply! Inc. Receives $17 Million in Financing

BA Venture Partners Leads Round; New Financing Will Accelerate Growth to Meet Increasing Demand For Company's Services

WALNUT CREEK, CA (August 30, 2005) – Reply! Inc.a leading provider of consumer online services and performance-based e-marketing solutions, today announced it has secured $17 million in funding to help continue its rapid growth in on-line real estate, automotive and financial services. The financing was led by BA Venture Partners, and includes additional contributions by ORIX Venture Finance and private investors led by CEO, Payam Zamani. Reply! also announced that Sharon Wienbar, Managing Director of BA Venture Partners, joined the company's board of directors.

Founded in 2001, Reply! has grown to become one of the Internet's most trusted brands for helping consumers make better, easier and more informed decisions about life's big purchases. The company's online marketing and referral services support a network of more than 13,000 real estate agents, auto dealers, financial institutions and other service professionals throughout the United States. The Company has experienced approximately 50 percent year-over-year growth over the past three years. Reply! expects its growth to accelerate with the addition of new funding.

"Internet advertising, marketing and referrals have become critical enablers and accelerators of commerce, and Reply! has been a leader in developing this trend," said Wienbar,. "This tremendous market opportunity bridges internet marketing and traditional offline commerce, a $25B advertising market served by solutions without trackable ROI for customers. Reply! fills the need for a steady supply of prospects at proven benefit."

"We are thrilled that BA Venture Partners chose to lead this round of financing," said Payam Zamani, president and CEO of Reply!." Our company has built a solid foundation in the on-line consumer services arena. This round of financing allows us to continue to meet the needs of both consumers and our service providers, and accelerate our growth even further."

Reply! has expanded its workforce from 35 employees in December of 2003 to more than 180 employees and independent contractors today. Reply!'s network comprises more than 13,000 service providers, The company is headquartered in Walnut Creek, Calif., and has offices in Scottsdale, Ariz. and Walled Lake, Mich.

About Reply! Inc.
Reply!, Inc. is the leading provider of online services for consumers, helping to make life's big decisions easy. Reply!'s free online service portal - www.reply.com - provides information and referral services to consumers in the following industries: residential real estate; automotives; home improvement; moving services; insurance; and financing. Reply!'s family of online trade brands, (iMotors; RealtyNow; AgentConnect; Connecting Neighbors), provide superior performance-based e-marketing solutions to real estate agents, automotive dealers, mortgage brokers and lenders, home improvement providers, moving services, and insurance brokers.

About BA Venture Partners
BA Venture Partners (BAVP) is a venture capital partnership that provides capital and expertise to accelerate market traction for technology and healthcare companies. BAVP helps information and life sciences companies commercialize technologies and accelerate growth and market leadership. Based in Foster City, California, the BAVP team collectively offers decades of technology and venture industry experience to development-stage companies in hardware, consumer, software, biotechnology and medical devices. Representative portfolio companies include Alimera, Biz360, Cardiac Pathways, Frontbridge Technologies, Glu Mobile, Good Technology, Monolithic Power Systems, Placeware, and Wayport. Bank of America is BAVP's sole limited partner. For more information, visit www.baventurepartners.com.

About ORIX Venture Finance, LLC
ORIX Venture Finance, LLC, a member of the Corporate Finance Group of ORIX USA Corporation, with offices in Silicon Valley; Newport Beach, Calif.; Hartford, Conn.; New York; Northern Virginia; and Dallas, provides enterprise financing to mid- to late-stage companies via acquisition and growth capital. The ORIX Venture Finance team consists of experienced finance professionals who understand the challenges growth companies face and structure flexible financing packages to meet these unique needs. For more information about ORIX Venture Finance, go to www.orix.com.