Reply! Inc. Appoints Robert Purcell as EVP Marketing

Accomplished Marketer With More Than 25 Years of Innovative Experience Has Held CMO Positions at E-LOAN, Dunkin' Donuts and Noah's New York Bagels.

WALNUT CREEK, CA (January 9, 2006) – Reply! Inc., a leading provider of online services for consumers and performance-based e-marketing solutions, today announced that Robert Purcell, a proven marketer and consumer advocate with senior management experience with such leading consumer brands as E-LOAN and Dunkin' Donuts, has been appointed as the company's EVP Marketing. The appointment follows a year of exceptional growth, in which Reply! grew its staff by over 100% and closed a round of funding of $17 million led, by BA Venture Partners.

In his new role, Purcell will oversee all of Reply!'s marketing functions and activities, including driving the company's consumer brand and mapping its overall marketing strategy. He will work closely with Reply!'s senior management team to achieve the company's marketing objectives and help Reply! with its continued growth, profitability, and success as a consumer brand.

"Our ability to attract executives of Bobs caliber is a testament to Reply!'s strong leadership position and potential for further growth," said Payam Zamani, president and CEO of Reply! "Robert is an outstanding marketer with an exceptional track record of driving growth for consumer-focused companies, we are confident his media and advertising expertise will help us achieve our goals for expansion in this exciting market."

"Reply! has achieved a milestone year by almost any measure. Its growth and ability to attract major capital financing underscores the potential of its business model and strength of its management team," said Purcell. "It's exciting to join a company with the vision and wherewithal to make an important contribution to the way millions of consumers make their most important decisions about residential real estate, automobiles and other life purchases and endeavors."

Purcell has enjoyed a 25-year career in marketing. Highlights include: a Clio Award, A Hall of Advertising Fame Award, and various industry leading programs and marketing. Recently, Purcell served as the senior vice president of marketing at E-LOAN, Inc., where he led all marketing and corporate communications, brand development and customer acquisition initiatives. Before E-LOAN, Purcell held consulting and e-marketing positions with industry leaders in the consumer and ecommerce space, such as Priceline.com, Medem.com, Consumer Car Club. Purcell was also a vice president of product marketing for Dunkin' Donuts, where he was responsible for the company's strategic planning, corporate marketing and brand management activities. Other major consumer brands at which Purcell held management positions include Noah's New York Bagels and General Mills.

About Reply! Inc.
Reply!, Inc. is the leading provider of online services for consumers, helping to make life's big decisions easy. Reply!'s free online service portal - www.reply.com - provides information and referral services to consumers in the following industries: residential real estate; automotives; home improvement; moving services; insurance; and financing. Reply!'s family of online trade brands, (iMotors; RealtyNow; AgentConnect; Connecting Neighbors), provide superior performance-based e-marketing solutions to automotive dealers, real estate agents, mortgage brokers and lenders, home improvement providers, moving services, and insurance brokers.