Reply! Promotes John Simpson to Vice President, Software Engineering

Consumers Will Find a Wealth of Valuable Information in Bundled, Easy-to-Read Report

WALNUT CREEK, CA – June 14, 2006 – Reply!, Inc. (www.reply.com), a leading provider of online services for consumers and performance-based e-marketing solutions, has announced the promotion of John Simpson to Vice President, Software Engineering. Simpson, a 30-year veteran of the IT industry, joined Reply! in 2005 and previously served as its Project Manager of Enterprise Systems.

Effective immediately, Simpson will be responsible for managing Reply!'s core information technology software group and for expanding and ensuring that the company's internal and external software programs operate optimally to help clients make the best use of the company's tools and services.

"This important executive appointment strengthens our foundation and positions Reply! to continue streamlining operations at a critical juncture in the growth of the company," said Behnam Behrouzi Co-Founder, Chief Technology and Product Officer for Reply!. "During his tenure at Reply!, John has developed in-depth knowledge of the company'ss businesses and technology while earning a substantial track record of success. His solid background and strong technical managerial discipline will help foster our ongoing software development initiatives".

Prior to Reply!, Simpson was chief technology officer for Broker Builders, Inc., an online portal for the mortgage industry. His experience includes a background in a wide variety of technology environments, from development stage start-ups to Fortune 100 corporations, and in executive positions in operations and IT, including Chevron Texaco and Autobytel.com.

"I am proud to have the opportunity to lead the software development team as we continue in our rapid growth and the delivery of groundbreaking capabilities that will further establish Reply! as a leader in the online consumer services industry," commented Simpson.

Simpson attended UC Irvine and lives in San Francisco Bay Area with his family.

About Reply! Inc.
Since it's founding in 2001 by a team of veterans, Reply! has become the leading provider of online consumer services in their commitment of "making life's big decisions easier" ™. Reply! provides consumers with free-of-charge access to valuable services and decision making tools currently in two core industries: real estate and automotive, with continuing expansion into other major categories. Reply!'s comprehensive family of online trade brands - RealtyNow®, AgentConnect®, Connecting Neighbors®, and iMotors® - provide a highly effective model of performance based e-marketing solutions to locally targeted service providers.

Based in Walnut Creek, CA, Reply! has experienced significant overall expansion and success. Within the last 12 months, Reply! has increased its workforce to over 300, secured a funding round of $17 million, and made a series of important executive management hires. To learn more about Reply!, visit www.reply.com.