Reply! Chairman and CEO Payam Zamani to Speak at Jefferies & Company 3rd Annual Internet Conference

San Ramon, CA - February 28, 2007 – Reply!, Inc. (www.reply.com), a leading provider of online services to help consumers make-life stage relevant decisions, today announced that the company's Chairman and CEO, Payam Zamani, has been invited to discuss “Next Generation Marketing” at the Jefferies & Company 3rd Annual Internet Conference (www.jefferies.com) on Wednesday, February 28, 2007 at 10:10 AM EST. The conference will be held at the St. Regis Hotel in New York City.

As part of the panel discussion, Mr. Zamani will talk about the evolution of online marketing over the past decade and he will provide his vision of where online marketing is headed in the age of Internet-savvy consumers.

Jefferies & Company, Inc., the principal operating subsidiary of Jefferies Group, Inc. (NYSE: JEF), has invited cutting-edge CEOs from publicly-traded and private-held companies to explore the next phase in web advertising and services.

About Reply!, Inc.
Since its founding in 2001, Reply! has become a leading provider of online consumer services with its commitment to “making life’s big decisions easier™.” Reply! provides consumers with free-of-charge access to valuable services and decision-making tools in two core industries, real estate and automotive, with continuing expansion into other major categories. At the same time, Reply! provides advertisers with a highly reliable and scalable performance-based marketing platform allowing for trackable ROI. With its industry-leading guarantee protection program, Reply! Real Estate (www.replyrealestate.com) offers a unique promise that is unmatched in the industry.

Based in their new offices in San Ramon, CA, Reply! has experienced significant overall expansion and success. Within the last 18 months, Reply! has considerably expanded its workforce, secured a funding round of $17 million, and made a series of important executive management hires. To learn more about Reply!, visit www.reply.com.