Reply! Strengthens Executive Team

Promotes Tonya Hayes and Bill Perrault

San Ramon, CA - March 5, 2007 – Reply!, Inc. (www.reply.com), a leading online provider of life-stage relevant consumer services, today announced the promotion of two top-performing employees to the roles of Vice President. As the company continues to extend its footprint in the consumer services industry while providing a reliable and scalable performance based marketing platform for advertisers, the company promoted two employees; Tonya Hayes to VP Public Relations and Bill Perrault to VP Information Technology.

Reporting directly to Reply! Chairman & CEO Payam Zamani, Ms. Hayes has worked at the highest level in publishing, public relations and communications services. She served as SVP Managing Editor for Commercial Lender, a highly-rated banking magazine for the commercial real estate industry and has held executive level positions in pre-IPO companies. Ms. Hayes also worked as VP, Public Relations for publicly-traded Wink Communications, Inc.

“Tonya’s contributions have successfully placed Reply! in hundreds of national and local media outlets,” said Payam Zamani, Chairman and CEO of Reply!. “I am delighted to announce that she has joined our Executive Team, bringing deep communications expertise to our company.”

Mr. Perrault, who had been serving as Reply!’s interim Vice President for the company’s IT Department, was promoted to VP, Information Technology. Prior to joining Reply!, Mr. Perrault enjoyed a 12-year tenure with Charles Schwab and Co, holding increasingly important roles including that of Senior Project Manager - Brokerage Operations Technology Services and Senior Project Manager - Public and Client Web Sites.

“Bill has been a remarkable force in Reply!’s IT department for the past two-and-a-half years,” said Zamani. “I am confident he will lead our critically important IT Team to achieve our growth targets for many years to come.”

About Reply!, Inc.
Since its founding in 2001 by a team of e-commerce veterans, Reply! has become a leading provider of online consumer services with its commitment to “making life’s big decisions easier ™.” Reply! provides consumers with free-of-charge access to valuable services and decision-making tools in two core industries, real estate and automotives, with continuing expansion into other major categories. At the same time, Reply! provides advertisers with highly reliable and scalable locally targeted performance-based marketing solutions offering local advertisers hassle free and profitable access to online consumers. To learn more about Reply!, visit www.reply.com.