San Ramon, CA - May 24, 2007 – Reply!, Inc. (www.reply.com), a leading provider of life-stage relevant services for consumers and locally targeted performance-based marketing solutions, today announced that its home valuation information will be included in the Yahoo! Real Estate Home Values center. The Yahoo! Real Estate Home Values center provides a powerful combination of local information and community insights to give users a free and comprehensive view into home value estimates for millions of properties throughout the U.S.

“Reply.com offers an extensive portfolio of valuable, unbiased information and decision-making tools, along with connections to local agents that are designed to help buyers and sellers of residential real estate properties make more educated choices,” said Sean Fox, Executive Vice President of Business Development, Reply! Inc. “Yahoo! is one of the most recognized brands on the Internet and we’re privileged to join forces with them to enrich the real estate consumers’ online experience.”

Reply.com helps consumers get smart about virtually any home in America by providing aerial photographs, parcel maps, square footage, other valuable tax data and most importantly an instant home valuation.

"Timely, rich home value information is essential to help home buyers and sellers make informed decisions,” said Michael Yang, general manager, Yahoo! Real Estate. "Our goal is to provide consumers the information and content they want close at hand, and Reply.com enables us to integrate their highly comprehensive and relevant home value results to greatly enhance our visitors’ online experience.”

Yahoo! Real Estate is a leading Internet resource with the mission to connect people to their new home through a comprehensive set of real estate tools and information, including MLS homes, apartments for rent, home values, local schools, and home mortgage rates. Consumers can visit Yahoo! Real Estate at http://realestate.yahoo.com.

About Reply!, Inc.
Since its founding in 2001, Reply! has become a leading provider of online consumer services with its commitment to “making life’s big decisions easier™.” Reply! provides consumers with free-of-charge access to valuable services and decision-making tools in two core industries, real estate and automotive, with continuing expansion into other major categories. At the same time, Reply! provides advertisers with highly reliable and scalable locally targeted performance-based marketing solutions offering local advertisers hassle free and profitable access to online consumers. To learn more about Reply!, visit www.reply.com.