Before you can buy or sell leads, we need to confirm your email address. We like you, so we've made it as easy as possible.

To confirm your email address:
1. Click the link in the email to activate your account
2. Add [placeholder]@reply.com to your address book to make sure you don't miss your leads from Reply!

If you didn't receive the confirmation email:
1. Check your junk mail folder
2. Log in to your account and request a new confirmation email in your dashboard, or you can click here

There are two types of accounts; lead buyers and lead sellers. You can be both a buyer and a seller. Don't worry, we have filters in place to make sure you won't buy leads from yourself.

Lead Buyers (Advertisers)
Maximize your ROI in ways that have never been possible
• Whether you're an individual, a small business, or an enterprise buyer, you can quickly and profitably acquire new leads
• Receive leads for a variety of industries
• Choose the price, volume, and quality of leads you want to receive
• Control purchases based on filters such as lead quality ratings, lead age (when a lead was generated), location (down to the zip code), and many others
  • Credits will not be provided—you should adjust your filters if you're receiving leads you don't want to work with
• Auction format allows you to match a particular lead value with the price you want to pay
• You can have leads emailed to you, sent via ping/post, or you can view them online
• We can't guarantee our lead delivery and notifications will get past your email SPAM filters, so it's important to view your leads online
• Click here to learn about ping/post, our advanced method of receiving leads
• Spend as much money as you want, as often as you want—no lock-ins, extended contracts, monthly minimums or subscription fees

Lead Sellers (Publishers)
Maximize your yield by monetizing unsold or undersold inventory in an efficient way
• Gain access to our "Network of Networks"—reach a massive number of buyers with a single relationship and avoid the costs associated with building your own network
• Increase monetization rates and maximize revenue by extending your market reach
• Use our advanced analytics and demand intelligence to generate leads for categories and geographies where your ROI will be most significant
• Auction format ensures lead prices immediately adjust to dynamic market conditions
• Receive a premium price for generating quality leads that exceed market standards
• Increase your eCPM and go beyond Google AdSense by using our turnkey lead generation tools
  • Existing sellers: If you're already selling leads, you can enter new verticals and increase your ROI by using our cross-sell landing pages to capture more leads
  • Future sellers: If you're interested in selling leads, you can quickly and efficiently generate leads with our plug and play lead generation tools

Every buyer and seller needs to set up an account before participating in the marketplace, and your contact information is required. We also need your contact information to respond to any questions or help with any requests you may have. You can update your contact information by logging in and clicking on 'Account' at the top of the page.

Making changes to your account couldn't be easier. Log in any time and make adjustments to your account information and campaign settings. You can create as many campaigns as you wish, and we recommend that you create multiple campaigns to measure the value of specific lead types and filters. You can also make as many changes as you wish, and there are no penalties or fees for modifying your account.

You'll need to set up at least one lead buying campaign before you can buy leads. To optimize the performance of your leads, you can create multiple campaigns with specific lead types, prices, locations, and other filters. You can measure minor changes between campaigns to learn which filters produce the highest ROI.

You'll be receiving leads before you know it. Follow a couple of easy steps and you'll be ready to go.

1. Create a lead buyer account
2. Go to "Campaigns" and create a new campaign
   1. Enter lead info
      1. Choose lead type
      2. Enter campaign name
      3. Specify delivery method
   2. Choose lead specifications
      1. Set desired maximum age of lead
      2. Choose an average quality rating
      3. Set advanced lead filters to maximize control of lead specifications
   3. Choose your locations
      1. Customize your territory by picking a combination of states, counties, cities ,or zip codes
   4. Set the price you want to pay
      1. Control your price per lead
      2. Set daily, weekly, and monthly budgets
      3. Choose a delivery schedule to manage costs
   5. You're in full control over your lead campaigns
      1. Make changes any time, and as frequently as you wish
      2. Stop and start campaigns at your convenience

When you set up a campaign, you'll be asked to choose the lead type you want to buy. You'll need a separate campaign for each lead type. We want you to buy the leads that will bring you the highest ROI, so tell us exactly what you're looking for.

Lead Types
Click on any lead type to see the available required and optional fields
• Automotive
  • New vehicle purchase
  • Special finance
• Real Estate
  • Home buyers
  • Home sellers
• Mortgage
  • Purchase/finance
  • Refinance
  • Home equity loan
• Insurance
  • Home owner
  • Automobile
• Many more to come!

It's simple to tell us where you want to buy leads. When you set up a campaign, you'll have options to choose states, counties, cities, zip codes, or any combination of locations. You can also log in to your campaigns and make changes to your locations at any time.

• Custom market area: You can create a custom market area for each campaign—choose a zip code and then choose a radius (in miles) around your selection to identify exactly where you want to buy leads

You can control your costs, how frequently you're willing to buy leads, and how much you'll pay for each lead. There's nothing wrong with being a "control freak" in this community.

• Budgets: Set daily, weekly, and monthly budgets to govern your spend for each campaign
• Cost per Lead: Choose the price you want to pay for each lead type, but keep in mind that our auction format rewards the highest bidders
• Delivery Schedule: Choose the amount of leads you'll accept each day, week, month, or combination of the three

You can optimize your campaigns to receive the maximum number of leads at the price you want to pay. You can maximize your ROI by creating several campaigns, measuring the subtle differences of various lead filters, and then adjusting your bids to return the highest ROI.

After you choose a lead type, you can use our filters to control the types of leads you'll receive. Don't feel guilty; we want you to "cherry pick" the best leads in the industry.

Filter leads by:
• Price per Lead: us how much you want to pay for a particular lead type
• Rating: Average lead quality ratings are based on data from a variety of sources and can change frequently
• Location: Choose exactly which states, counties, cities, zip codes or any combination of the four
• Maximum Age: Filter leads based on when they were generated

For selfish reasons, we want you to buy as many leads as possible. We've designed a system that will allow you to maximize your lead volume and ROI while minimizing your costs.

Filters can be used to optimize campaigns so you will only pay based on how much each lead is worth to you. To give you an idea of how lead buyers can use filters to optimize their campaigns, we've provided a couple of brief scenarios that only scratch the surface of what's possible.

• Scenario 1: Auto Dealership
  Joe works for a Ford dealership, and he wants to see how his closing percentages and ROI vary for leads received from different distances around his store.
  
  Joe creates two lead buying campaigns; he sets one campaign to only receive leads from his city, and he sets another campaign to receive leads from up to 50 miles away. All other filters between the campaigns, including quality rating and lead age, are the same.
  
  Joe learns that his closing ratio is 15% for leads within his city and 9% for leads outside his city. Based on his closing percentages and resulting ROI, Joe realizes that in order to keep ROI constant he should be paying different amounts for leads received at different distances from his store.
  
  Since Joe now knows he'll close a higher percentage of leads from his own city, he increases his bids and his budget for his "city" campaign to maximize his volume. He then adjusts bids for leads coming from outside his city and immediately recognizes an increase in ROI while knowing lead volume may go down.
  
  Joe's success inspires him to create additional campaigns and measure variations in his closing ratios based on filters used. While Joe is a Ford dealer, he decides to pay $5 for any Chevrolet lead generated within his city, expanding his buying filters beyond the Ford brand. He also decides to pay $5 for Ford leads that are from anywhere in his state, expanding his market reach beyond traditional means. Closing ratios prove to be 2% for these campaigns, but at $5 per lead, Joe is seeing a nice ROI on his $250 cost-per-car-sold.
  
  Joe goes on to test lead quality ratings, lead age, and other factors to fully optimize all of his 18-and growing-campaigns. After optimizing his campaigns, Joe is able to retire at 33.
  
  
• Scenario 2: Real Estate Agent
  Jane is a real estate agent in an area where median home values fluctuate wildly from zip code to zip code. Jane decides to measure the differences in closing percentages and ROI for zip codes with different median home values. Jane likes to work with buyers and sellers in any local zip code, but she places more value on transactions in zip codes with higher home values since they offer more commission.
  
  Jane creates two lead buying campaigns; she sets one campaign to only receive leads from zip codes with a median home value over $700,000, and she sets another campaign to receive leads from zip codes with median home values between $400,000 and $699,000. All other filters between the campaigns, including quality rating and lead age, are identical.
  
  Jane realizes her closing ratios are the same in each zip code, causing her ROI to vary between zip codes since she pays the same amount for all of her leads. After calculating her ROI, Jane realizes she can pay a lot more for leads in zip codes with higher home values. Jane adjusts her bids based on median home values to increase lead volumes for campaigns that offer her the most significant ROI.
  
  Once Jane realizes the financial impact of optimizing her campaigns, she decides to test the impact of other lead filters. Jane wants to test lead age next, so she adjusts the lead age between her campaigns to show variation. Jane learns that while a lead age between two and four days closes at half the percentage of leads from the same day, she can generate twice the volume at a quarter of the price. As a result, Jane creates a campaign focused on two to four day old leads to complement her existing campaigns.
  
  Jane goes on to figure out how to control each filter and continuously optimizes her campaigns. 20 campaigns and several home transactions later, Jane is a happy camper.

Our most technical lead buyers often set up "ping" campaigns to receive their leads. We won't bore you with pages of technical jargon, but you'll find a basic explanation below.

When you set up a campaign, you can choose how you want to receive leads. One option is called ping/post, and it allows sellers to "ping" buyers with pricing requests and other information about a lead. If the buyer is willing to accept the lead based on the maximum accepted price and the other information provided, the lead will be "posted" to the buyer.

Ping/Post Highlights:
• Instantly test ping/post settings by providing ping and post URLs
• Buy leads using tiers or dynamic price returns
• Ping/post system supports all current lead submission methods
• Enables landing page publishers to post
  • Direct consumer HTTP post

Ping Field Matching Requirements:
• Lead Type
• Zip Code
• Exclusivity
• Lets Available
• Legs Sold and IDs
  • ID is zip code or other identifier depending on lead type
• Price
• Reply Ping Token

We've got plenty of graphs and charts to show you how each one of your campaigns is performing.

Your campaign details page shows you a variety of details including:
• How many leads you've bought
• Your average cost per lead
• Total money spent per campaign
• The percentage of your budget that's been spent
• Your bid success rate
• Budget breakdown (leads vs. exclusive leads)

By clicking on a campaign name, you can go to a campaign details page that allows you to make changes to the following settings:
• Pricing
  • Price per exclusive lead
  • Price per shared lead
  • Maximum monthly budget
• Delivery Schedule
  • Number of leads per day, week, or month
  • Start and end date
• Lead Information
  • Type of campaign (autos, real estate, etc.)
  • Delivery method
  • Where you want your leads delivered
• Lead Specifications
  • Maximum age of lead
  • Average rating
  • Advanced lead filters
• Lead Locations
  • Choose states, counties, cities, zip codes, or any combination of locations
  • Create custom territories by specifying a radius from a particular zip code

Campaign activity reports show you the status of each campaign. For each campaign, see how many leads you've bought, the average cost per lead, total money spent, percentage of budget spent, and average lead rating.

To view a campaign activity report for a particular campaign, go to your "Campaigns" page. Click on the campaign that you want to view, and you'll see all of the campaign's information.

Viewing your campaign activity reports is an important part of optimizing your campaigns. You can create multiple campaigns to measure the ROI of various combinations of lead filters, and you'll need to view your campaign activity reports to understand what's working best for you. If you can tie your profits back to particular campaigns, you can measure a campaign's ROI down to the penny.

There are two ways to edit your campaign settings:

• Click on "Campaigns" at the top of the page
  • Click on an individual campaign to view its details
  • Click "Edit" to change a particular setting within a campaign
• Choose a campaign from the drop down box at the top of your home page
  • Click "Edit" to change a particular setting within a campaign

Accessing your leads is easy. The standard way to receive leads is via email, but you can also take the technical route and use ping/post. Regardless of how you receive your leads, you can view them online and request to have them sent again. We want you to have the freshest leads possible, so carrier pigeons are no longer an option for lead delivery.

• Online: Login and view the leads you've bought, any time, day or night
• Email: Just provide the email address (or addresses) you want your leads sent to and you'll receive detailed leads in your inbox
  • We can't guarantee our leads will get past your email SPAM filters, so it's important to view your leads online
  • To help our emails get through your SPAM filters, please add [placeholder]@reply.com to your address book
• Ping: Provide us with your ping and post URLs, and you can instantly test your settings to make sure our systems are communicating properly

You'll be receiving a lot of leads, so it's important to be able to sort them properly. Log in to your account and click on "Leads" at the top of the page. You can choose a date range, and then sort your leads by any of the following criteria:

• Lead ID
• Date lead was delivered
• Date lead was entered
• Email address
• Consumer's name
• Phone number
• Zip code
• Campaign
• Filters matched
• Your rating
• Cost for the lead
• Other details depending on lead type

Click on any lead you've received to see all of its details. On the lead details page, you can rate the lead, download its information, and resend the notification. You'll also find the following information:

• Lead ID
• Date lead was delivered
• Date lead was entered
• Email address
• Consumer's name
• Phone number
• Zip code
• Campaign
• Filters matched
• Your rating
• Cost for the lead
• Other details depending on lead type

We use a complex algorithm to calculate the quality rating for each seller. Our exact formula is a well-kept secret, but what we can tell you is that it measures factors such as lead buyer ratings, validation rates, and reasons for invalid leads. Rating your leads is an important part of quality control, as it contributes significantly to the quality rating given to each lead seller.

Rating your leads not only helps us ensure that reputable businesses are selling quality leads, it also helps buyers decide how much to pay for each lead. We'd like you to rate every lead you buy so we can keep the tightest control over quality, provide you with the best leads, and allow you to pay different prices for leads with different quality ratings.

You can give each lead a rating between one and five stars, with five stars being the highest quality possible. If a lead is responsive and is likely to complete a transaction quickly, it should receive a five star rating. A lead that is unresponsive or has invalid contact information should receive a rating of one star.

Our goal is to set a standard for lead quality, and here's how we think leads should be rated:

• 5-Star Lead (highest quality)
  • You contacted a consumer who was responsive and showed a high likelihood of completing a transaction quickly (for autos - 30 days, for real estate and mortgage - 90 days, etc.)
• 4-Star Lead
  • You contacted a consumer who showed interest in completing a transaction, but the consumer may not be ready to immediately transact
• 3-Star Lead
  • You contacted a consumer who was interested in speaking with you about your services, but the consumer may not be likely to complete a transaction
• 2-Star Lead
  • You were able to contact a consumer, but the individual was not interested in speaking with you about your services
• 1-Star Lead (lowest quality)
  • Your were unable to contact a consumer due to invalid contact information

Rating your leads is a ridiculously fast process. All you need to do is:

• Determine the rating you want to give to each lead based on the criteria listed above
• View your leads within a campaign and click on the lead ID of the lead you want to rate
• On the lead details page, drag your mouse to highlight the number of stars that fits your rating
• Click on the star that matches your rating and you're done!

You can receive leads in different ways for each of your campaigns. You'll choose your delivery method when you set up a campaign, and you can make adjustments in your lead distribution profile at any time. Leads can be emailed to you or you can receive them via XML post.

When you create an account, we'll ask you for your billing information. Lead buyers prepay for leads, so it's important to make sure your billing information is always up-to-date. If you don't have money in your account, you won't be able to buy any leads and your campaigns will automatically be paused.

To set up an account, you'll need to provide the following information:

• Your name
• Company name
• Phone number
• Address
• Your prepayment amount
• Credit card information

Before you begin buying leads, you'll be asked to set a prepayment amount. Each time your account balance falls to 10% of your prepayment amount, your account will be funded with your prepayment amount and your credit card will be charged. You can choose your prepayment amount, and we recommend you set an amount equal to 1-2 months' worth of buying leads. If you'd like to change your prepayment amount, log in to your account and visit your finances page. The minimum prepayment amount is $100.00.

Your running balance shows the amount of money that's in your account right now. Lead purchases are reflected in real time so you can always see exactly how much you've spent and how much money is in your account.

Accounts that spend more than $2,500 per month are eligible to apply for invoice billing. When you set up your account, you can request to be contacted by one of our representatives to set up an invoice billing plan. If you're on an invoice billing plan, you won't need to set a prepayment amount or provide your credit card information as shown above.Accounts that spend more than $2,500 per month are eligible to apply for invoice billing. When you set up your account, you can request to be contacted by one of our representatives to set up an invoice billing plan. If you're on an invoice billing plan, you won't need to set a prepayment amount or provide your credit card information as indicated above.

You'll need to set up at least one lead selling campaign before you can sell leads. You can set up a bunch of campaigns to manage the various types of leads you're selling, and you can use different settings for each campaign.

Buyers can pay different amounts for leads generated through different acquisition sources. For the best chance of receiving five star ratings and maximizing revenue per lead, you should create different campaigns for each acquisition source (SEO, SEM, web media, email, affiliates, offline) you use to generate leads. You can make adjustments to your selling campaigns at any time without being hit with fees or penalties.

Remember, incentivized leads are not allowed and will cause your account to be penalized (see our Terms of Use agreement).

You'll be ready to make money in no time. Just go to your dashboard and click "New Campaign." You'll be asked to provide the following information:

• Campaign Information
  • Lead type (autos, real estate, etc.)
  • Campaign name
  • Estimated number of leads generated per month
  • Marketing acquisition channel (collection method)
  • Choose whether you'll use your own tools and databases or if you'll use our landing pages
• Lead Collection Information
  • Your response URL
  • Test post string
  • Sample ping string
  • View and verify database tables are correct

We need to know the methods you use to acquire traffic and generate leads. Please select every method you'll use to acquire traffic for leads sold through our network. Failure to do so is a violation of our Terms of Use Agreement and will subject your account to suspension and forfeiture of lead revenues. The accepted traffic sources for generating leads are:

• Email
• SEO
• SEM
• Web media
• Affiliates
• Offline advertising

Before you can sell leads, you'll need to make sure our servers can talk to your servers. When you set up a lead selling campaign, you'll provide your ping and post URLs to test the system. Before your campaign setup is complete, you'll need to confirm that your response URL, ping string, and post string are all correct. It's a simple process that should only take a couple of minutes to complete.

We want to pay you big money! We need you to keep your payment and tax information up-to-date at all times so we can pay you for the leads you've sold. When you set up a lead seller account, you'll be asked for the following information:

• Your name
• Company name
• Phone number
• Address

Next, you'll be asked to provide us with your tax information. Your payments will not be processed until you submit the appropriate tax forms. Our account set up process will allow you to submit the proper documentation online. We'll walk you through the following process:

• Verify that you're a U.S. citizen, U.S. resident alien, U.S. corporation, or U.S. partnership
• Complete the W-9 IRS Form: Request for Taxpayer
  • Business name
  • Business type
  • Company address
  • Social security number or employer identification number
  • Instantly sign form online

You can log in and manage your lead selling campaigns any time, day or night. You can view statistics for each campaign and adjust your campaign settings to meet your needs.

Click on 'Campaigns' and then choose a date range to view. You can create a new campaign, duplicate an existing campaign, and sort all of your campaigns. Campaigns can be sorted by:

• Campaign name
• Status (active, inactive, paused, pending)
• Number of leads uploaded
• Validation rate
• Monetization rate
• Average payout per lead
• Number of leads sold
• Money earned
• Average rating

When you create a campaign, you'll be asked to choose which method you'll choose to sell leads. There are two ways to sell your leads through the marketplace; you can use our landing pages or you can use your own tools.

• Our Landing Pages
  Using our landing pages is the best option for publishers who want to start selling leads with our plug and play lead generation tools. By using our landing pages, you can quickly begin selling leads with no associated cost. You can drive traffic to one of our lead forms, and when a consumer completes the form, the lead will automatically be entered into the marketplace. You'll be paid for the leads that are sold, including cross-sell leads, and we'll track everything for you so you can view your activity online.
  • Using Our Cross-Sell Landing Pages
    Increase your eCPM by driving cross-sell traffic from your forms to our landing pages. Our landing page tools allow you to present related offers to your consumers after they fill out forms on your site. You'll have full control over the consumer experience, including which offers are presented in which order. You'll be paid for each cross sell lead that monetizes.
• Your Tools
  If you already possess the technology required to sell leads via ping/post, you can use your own tools and send leads to us. This option allows you to store all of your leads in your own database, and you can also view your selling activity by logging in to your account. Using ping/post also allows for other advantages such as being able to ping a buyer with information before deciding if you're willing to sell the lead.
  
  We'll need to review your collection methods to make sure no incentivized leads are entered into the marketplace. You'll need to provide the URLs for the pages where you're generating leads, and you can update your URLs or change your collection method at any time by editing your campaign information.
  
  You'll also need to provide your response URL and go through a quick test to make sure our servers are communicating properly. You'll be able to view the database fields to make sure everything is matching up properly. You can update your ping/post settings any time by editing your campaign information.

We want lead sellers to make more money when they generate better leads. We've introduced a rating system that gives each lead seller a quality rating between one and five stars, with five stars being the highest quality lead. Lead seller ratings are based on the previous 90 days worth of quality measurements to ensure we're keeping up with any potential changes in sellers' lead quality.

We've found that each acquisition source produces a different closing ratio in each industry. You should create different campaigns for each acquisition source (SEO, SEM, web media, email, affiliates, offline) so buyers can most accurately rate your lead quality. Separating your leads to avoid "blended averages" will help some campaigns increase quality scores and command more revenue per lead.

We use a complex algorithm to calculate the quality rating for each seller. Our exact formula is a well-kept secret, but what we can tell you is that it measures factors such as lead buyer ratings, validation rates, and reasons for invalid leads.

• Lead buyer ratings: Lead buyers are asked to rate each lead purchased, and their ratings contribute to a seller's overall quality rating
• Validation rates: We validate consumer contact information in real time, and a higher validation rate will increase your lead quality rating
• Validation reasons: The reasons that cause your leads to be rejected are each weighted differently and contribute to your overall quality score

Buyers use average ratings to decide how much to pay for each lead. Higher quality leads generally receive higher bids from buyers, so a higher quality rating can have a huge impact on a seller's bottom line. Put simply, a seller's quality rating heavily influences their margins.

A seller can view campaign details in two ways. You can click on "Campaigns" at the top of the page, and then click on a campaign name to view its details. The other option is to choose a campaign from the "Go to Campaign" drop down box on the top right of the page.

You can set a date range and then see the following information for your selected campaign:

• Number of pings
• Leads accepted
• Acceptance rate
• Posted leads
• Posted rate
• Sold leads
• Sold rate
• Invalid/duplicate lead count
• Payout per lead
• Money earned
• Campaign quality rating

To view details for the leads you've sold, click on "Leads" at the top of the page. You can set a date range and view the leads you sold during that time period. You can sort your leads by a variety of criteria, including:

• Lead ID
• Lead type
• Ping date
• Posted date
• Email address
• Campaign name
• Validation status
• Asking price
• Offer price
• Price paid

You can see more details for a lead by clicking on a lead ID. You'll see all of the data that's presented on the "Leads" page, and you will also find information about the specific lead type.

Payments are made to sellers by check every month. A check will be sent on or about the 15th of the month following any month where you had a closing balance of at least $100.00. All you need to do is sit back, wait for your money, and smile all the way to the bank.

You can optimize your campaigns to increase your profit margins. For each campaign, you can use validation rates, monetization rates, and average payout per lead data to recognize your efficiencies. For instance, if a particular lead type is returning a much better ROI than your other lead types, you can focus your consumer acquisition efforts to generate leads that will monetize at a higher rate. We try to make it easy for you to see which lead types are easiest to monetize.

The financial summary page shows statistics for each of your campaigns. Buyers and sellers see slightly different information:

Buyers
• See your account balance
• View recent credit card charges
• View and edit your billing information
• View recent account activity including individual leads purchases

Sellers
• See your account balance
• View recent payments
• View and edit your billing information
• View detailed account activity including leads sold

Whether you're a buyer, seller, or both, you can view your lead activity by clicking on 'Leads' at the top of the page. Sort the leads you've bought or sold and analyze their performance. You can sort your leads to look at date ranges, individual campaigns, pricing information, and more. You can click on a lead ID to see even more details.

Click on 'Campaigns' to view information for all of your campaigns at once. You can set a date range to view activity for your campaigns. Your campaigns will be displayed, and you can sort campaigns by name, status, leads sold, money earned, and more.

To edit information for a particular campaign, click on the campaign name. You can click on "Edit" next to campaign info to make changes to your lead type, estimated # of leads sold, marketing acquisition sources, or collection tools. You can also edit your collection information. There are no costs associated with making changes to your campaigns.

Use the "Go to campaign" dropdown box at the top of the screen to quickly show information about a particular campaign. All of your campaigns are listed so you can click on the individual campaign to see more details. If you click on a campaign name, you'll also be able to edit the campaign settings.